SwayMatch is a metric that displays how appropriate an Influencer’s profile and posting history is to any active Job, expressed as a percentage. The closer this value is to 100% - the more accurate the match.
These recommendations are based on Artificial Intelligence, gleaned from very many data points using sophisticated machine learning algorithms.
SwayMatch analyses all relevant influencer applications, in relation to their reach, content, value, trust and overall throughput. The Influencers are then presented as the SwayMatch recommendation, based on your campaign requirements.
Influencers already accepted, or rejected, will be removed and the list of recommended influencers will be updated in real-time.
Once you are happy, you can simply press “Accept All” to enter into contracts with all of the creatives listed.
For each creative, you can see:
- Username: this is the Sway Me Good Username.
- Followers: this is the total amount of followers this influencer has on all linked social media platforms.
- Avg. Eng.: Average Engagement is an estimate of this influencer's next post, in terms of impressions (likes,comments etc) per follower.
- RCP: the Rate Card Price is the amount you pay to engage this Influencer. The background colour of the RCP is indicative of AI analysis to provide insight into whether the RCP is within expected ranges for the individual influencer.
- SwayMatch: this is a percentage attributed to this influencer, specifically as it relates to suitability for this campaign.
For the entire package of recommended influencers you can also see:
- Estimated Reach: this is a sum of the expected reach for these creatives and predicted impressions for future posts, based on historical social account performance.
- Influencer: the number of creatives in this recommendation package.
- Estimated CPM: this is Estimated Cost per Mille, or the estimated cost of 1,000 impressions, across the recommended Influencers.
- Average Price: this is the average price you will pay across all creatives in the package.
- Total Price: this is the amount reduced from the account balance, to accept all creatives listed.
By accepting a SwayMatch package you are agreeing to accept each individual influencer’s application and pay associated fees, as displayed as RCP. Display price for the package excludes applicable VAT.
Comments
0 comments
Please sign in to leave a comment.